The butterfly effect of my life journey.
I began in Bangkok as a Political Science graduate, but one decision led me into design and into a completely different world. That shift taught me something I now carry into every project: every detail matters. Small decisions shape how things are experienced.
Luxury is my craft – not excess, but precision. AI is my instrument – a tool for exploration. My work blends strategy, design thinking, and visual storytelling to create brands and visuals that feel intentional, elevated, and built to last.
Let’s collaborate ♡
Perth So — perthfolio@gmail.com
