Rooted in the Bordeaux Wine Festival’s core values, the redesigned identity was built to convey the sensory journey of wine and regional heritage. The logo was embodied with a wine leaf, showing the spirit of the wine-making process.
The refreshed colour palette was drawn from the rich hues of Bordeaux grapes and wines to honour French heritage. The classic typeface was paired with a sleek sans-serif to balance tradition and modern elegance.
The identity was assembled to celebrate craftsmanship and inclusivity, using organic motifs to reflect artistry and festivity. Each design element was created to invite visitors to taste Bordeaux spirit, both the cultural essence and its renowned wines, positioning the festival as a premier tourism experience.
